Author: Peter Siegel
Publisher: Siegel
Keywords: business, owners, brokers, buyers, guide, small, businesses, sale
Number of Pages: 205
Published: 2005-04-01
List price: $12.95
ISBN-10: 0976198525
ISBN-13: 9780976198529
STATISTICS SHOW THAT ONLY 20% OF ALL POTENTIAL BUSINESS BUYERS actually buy a business and only 30% of all business owners who try selling their business actually succeed! The reasons for this vary, but all of the common mistakes of buying and selling a business are covered in this book so that both sellers and business buyers will be 100% successful in their quest. For this book hundreds of successful business owner/sellers, business buyers, and business brokers were interviewed to determine what ingredients are needed to succeed in selling or buying a business. The author, Peter Siegel, has
Author: James Hammond
Publisher: Kogan Page
Keywords: business, market, place, enterprise, standing, customers, promoting, attracting, branding
Number of Pages: 224
Published: 2008-05-28
List price: $24.95
ISBN-10: 0749450738
ISBN-13: 9780749450731
A successful business must create a memorable brand and fix it in the consumer’s mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a "DIY" brand audit, and how to use marketing NLP and psychological principles to make an impact. Based on the theory that a brand is the total perception a customer has about a company, its products, and its services, Branding Your Business reveals what to do to create a
Authors:Mark S. Glynn, Arch G. Woodside,
Publisher: Emerald Group Publishing Limited
Keywords: business, advances, marketing, purchasing, exercises, study, executive, brand, management, theory, research, case
Number of Pages: 504
Published: 2009-06-29
List price: $164.95
ISBN-10: 1848556705
ISBN-13: 9781848556706
Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong B2B Brand; Building a Strong Brand to Resellers; B2B Brand Equity - Theory, Measurement, and Strategy; Effective Strategies for B2B Service Brands; Brand Meaning and its Im
Author: Harvard Business School Pre
Publisher: Harvard Business Pre
Keywords: business, harvard, essentials, new, launch, toolkit, tools, techniques, entrepreneur
Number of Pages: 258
Published: 2004-12-01
List price: $24.95
ISBN-10: 1591394368
ISBN-13: 9781591394365
From the basics of writing a business plan to the challenges of developing a marketing and sales program, this is the essential resource for success with a new venture. Drawing on rich content from Harvard Business School Publishing and other sources, this concise guide is carefully crafted to provide a highly practical resource for readers with all levels of experience, and will prove especially valuable for the new manager.
Authors:Paul Harmon, Business Process Trend,
Publisher: Morgan Kaufma
Keywords: business, sigma, professionals, omg, press, six, managers, process, change, second, guide, bpm
Number of Pages: 592
Published: 2007-07-27
List price: $55.95
ISBN-10: 0123741521
ISBN-13: 9780123741523
Every company wants to improve the way it does business, to produce goods and services more efficiently, and to increase profits. Nonprofit organizations are also concerned with efficiency, productivity, and with achieving the goals they set for themselves. Every manager understands that achieving these goals is part of his or her job. In this balanced treatment of the field of business process change, Paul Harmon offers concepts, methods, cases for all aspects and phases of successful business process improvement. Updated and added for this edition are coverage of business process management
Author: Eric Ho
Publisher: Gale Cengage
Keywords: business, plans, north, america, throughout, actual, handbook, compilation, developed
Number of Pages: 696
Published: 2001-06-01
List price: $212.00
ISBN-10: 0787634212
ISBN-13: 9780787634216
Author: John L. Ward Craig E. Aronoff
Publisher: Business Owner Resource
Keywords: family, business, leadership, series, maximizing, governance, potential
Number of Pages: 64
Published: 1996-03-04
List price: unknow
ISBN-10: 0965101185
ISBN-13: 9780965101189
Families in business together have an especially powerful motivation to govern themselves well-- vast and profound shared interests that often include large capital investment, future family employment prospects and the image of a family business in its community. Yet many business-owning families drift unconsciously into haphazard or destructive patterns of decisionmaking and communication that can threaten and even destroy the family and the business. Effective governance can counter those destructive patterns. It can empower leaders of the business and the family to make the most of the uni
