Author: Brian Lawley
Publisher: Happy About
Keywords: product, management, strategies, marketing, tips, advanced, expert, techniques
Number of Pages: 104
Published: 2007-10-10
List price: $19.95
ISBN-10: 1600050794
ISBN-13: 9781600050794
This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success. Learn four of the most critical elements in ensuring product success, and take-away practical strategies, insights, tips and techniques that Brian has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career. The book covers how to prioritize features and build product roadmaps, which is absolutely critical for getting your team and company on
Author: Marc Annacchino
Publisher: Butterworth-Heinema
Keywords: product, management, idea, development, new, initial
Number of Pages: 567
Published: 2003-09-29
List price: $123.00
ISBN-10: 0750677325
ISBN-13: 9780750677325
Marc Annacchino’s New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from initial con
Author: Sheila Mello
Publisher: PDC Professional Publishing
Keywords: product, development, key, definition, customer, centric
Number of Pages: 256
Published: 2003-10-01
List price: unknow
ISBN-10: 0974560405
ISBN-13: 9780974560403
Despite the prodigious research and money devoted to new product development, nearly nine in ten new products fail to solve a perceived need--and are gone within their first two years. This unique new book introduces and explains Market-Driven Product Definition (MDPD), a proven methodology for identifying and understanding customer-value-based needs, then turning them into products that consistently break through the clutter of the marketplace. Drawing on techniques developed by experts from MIT, the University of Chicago, and the Center for Management of Quality, as well as product developme
Author: John Stark
Publisher: Springer
Keywords: product, realisation, paradigm, management, lifecycle, century
Number of Pages: 400
Published: 2004-08-27
List price: $89.95
ISBN-10: 1852338105
ISBN-13: 9781852338107
Product Lifecycle Management (PLM), a new paradigm for product manufacturing, enables a company to manage its products all the way across their lifecycles in the most effective way. It helps companies get products to market faster, provide better support for their use, and manage end-of-life better. In todayÆs highly competitive global markets, companies must meet the increasing demands of customers to rapidly and continually improve their products and services. PLM meets these needs, extending and bringing together previously separate fields such as Computer Aided Design, Product Data Managem
Author: Michael E. McGrath
Publisher: Butterworth-Heinema
Keywords: product, time, excellence, cycle, development, pace, setting, guide
Number of Pages: 240
Published: 1996-08-14
List price: $46.95
ISBN-10: 075069789X
ISBN-13: 9780750697897
Setting the PACE in Product Development describes how to effectively manage the key ingredients of successful product development: time, quality, talent and resources. This revised edition of Product Development provides essential insight as to how to efficiently organize people, resources and processes to dramatically improve financial results, strategic positions, internal morale and customer satisfaction. The PACE techniques integrate vital company-wide functions, engaging the entire company and focusing its collective energy on strategically and financially important goals. Previously in h
Authors:Timothy W. Simpson, Zahed Siddique, Roger Jianxin
Publisher: Springer
Keywords: product, applications, methods, family, platform, design
Number of Pages: 548
Published: 2005-10-24
List price: $159.00
ISBN-10: 0387257217
ISBN-13: 9780387257211
Designing products and product families so they may be customized for the global marketplace and achieving these goals in abbreviated time period, while maintaining production efficiencies are the keys to successful manufacturing operations. The research on these areas has matured rapidly over the last decade. Today’s highly competitive and volatile marketplace is reshaping the way many companies do business as rapid innovation and mass customization offer a new form of competitive advantage. In response, companies like Sony, Black and Decker, and Kodak have successfully implemented str
Author: John Stark
Publisher: Springer
Keywords: product, question, decision, engineering, customer, management, strategy, lifecycle, global, billion
Number of Pages: 215
Published: 2007-08-24
List price: $149.00
ISBN-10: 1846289149
ISBN-13: 9781846289149
In the early years of the 21st Century, as a result of many changes, it has become possible for the first time for tens of thousands of companies to offer manufactured products to customers across six continents. For many of these "global products", there are potentially more than a billion customers. In 2007, Wall Street hit new highs as the enormous opportunity for increased sales and profits became clear. However the new environment is not easy to manage and the risks are high. Meeting the various requirements of customers from a range of countries, choosing the most suitable locations for
