Author: Brian Lawley
Publisher: Happy About
Keywords: product, management, strategies, marketing, tips, advanced, expert, techniques
Number of Pages: 104
Published: 2007-10-10
List price: $19.95
ISBN-10: 1600050794
ISBN-13: 9781600050794
This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success. Learn four of the most critical elements in ensuring product success, and take-away practical strategies, insights, tips and techniques that Brian has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career. The book covers how to prioritize features and build product roadmaps, which is absolutely critical for getting your team and company on
Author: Marc Annacchino
Publisher: Butterworth-Heinema
Keywords: product, management, idea, development, new, initial
Number of Pages: 567
Published: 2003-09-29
List price: $123.00
ISBN-10: 0750677325
ISBN-13: 9780750677325
Marc Annacchino’s New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from initial con
Author: Sheila Mello
Publisher: PDC Professional Publishing
Keywords: product, development, key, definition, customer, centric
Number of Pages: 256
Published: 2003-10-01
List price: unknow
ISBN-10: 0974560405
ISBN-13: 9780974560403
Despite the prodigious research and money devoted to new product development, nearly nine in ten new products fail to solve a perceived need--and are gone within their first two years. This unique new book introduces and explains Market-Driven Product Definition (MDPD), a proven methodology for identifying and understanding customer-value-based needs, then turning them into products that consistently break through the clutter of the marketplace. Drawing on techniques developed by experts from MIT, the University of Chicago, and the Center for Management of Quality, as well as product developme
Author: John Stark
Publisher: Springer
Keywords: product, realisation, paradigm, management, lifecycle, century
Number of Pages: 400
Published: 2004-08-27
List price: $89.95
ISBN-10: 1852338105
ISBN-13: 9781852338107
Product Lifecycle Management (PLM), a new paradigm for product manufacturing, enables a company to manage its products all the way across their lifecycles in the most effective way. It helps companies get products to market faster, provide better support for their use, and manage end-of-life better. In todayÆs highly competitive global markets, companies must meet the increasing demands of customers to rapidly and continually improve their products and services. PLM meets these needs, extending and bringing together previously separate fields such as Computer Aided Design, Product Data Managem
Author: Michael E. McGrath
Publisher: Butterworth-Heinema
Keywords: product, time, excellence, cycle, development, pace, setting, guide
Number of Pages: 240
Published: 1996-08-14
List price: $46.95
ISBN-10: 075069789X
ISBN-13: 9780750697897
Setting the PACE in Product Development describes how to effectively manage the key ingredients of successful product development: time, quality, talent and resources. This revised edition of Product Development provides essential insight as to how to efficiently organize people, resources and processes to dramatically improve financial results, strategic positions, internal morale and customer satisfaction. The PACE techniques integrate vital company-wide functions, engaging the entire company and focusing its collective energy on strategically and financially important goals. Previously in h
Author: Linda Gorchel
Publisher: McGraw-Hill
Keywords: product, resources, improved, management, exercises, practical, manager, field, guide, tools
Number of Pages: 228
Published: 2003-04-28
List price: $29.95
ISBN-10: 0071410597
ISBN-13: 9780071410595
Companion to the best-selling Product Manager’s Handbook. Text explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average. Provides an action plan for becoming a product manager capable of creating consistent customer satisfaction and long-term competitive advantage. Softcover. DLC: Product management.
Authors:Frank J. Linden, Klaus Schmid, Eelco Romme,
Publisher: Springer
Keywords: product, line, engineering, practice, action, lines, software, industrial
Number of Pages: 333
Published: 2007-07-20
List price: $74.95
ISBN-10: 3540714367
ISBN-13: 9783540714361
Software product lines represent perhaps the most exciting paradigm shift in software development since the advent of high-level programming languages. Nowhere else in software engineering have we seen such breathtaking improvements in cost, quality, time to market, and developer productivity, often registering in the order-of-magnitude range. While the underlying concepts are straightforward enough – building a family of related products or systems by planned and careful reuse of a base of generalized software development assets – the devil can be in the details, as successful product line pr
